Turkey intends to promote the country not only as a beach destination.
In order to increase the flow of the main European markets, Germany and the UK, Turkey intend to change the advertising strategy and promote the country not only as a beach destination. Emphasis will be made on recreational, gastronomic and historical tourism. As the Minister of Culture and Tourism of Turkey Nabi Avci said, "Turkey is not just sea, sand and sun", but also rich in history and culture: these factors, according to him, will help position the country as a year-round tourist area.